This long-flowering, sturdy, summer daisy relative sports fire engine red flowers with yellow highlights on medium tall plants to about three feet. The flowers of Helenium are non-allergenic. Instead, it gets its name from the old-time use of the dried, powdered root for snuff. Helenium is a wonderful perennial that is easy to grow and provides months of fabulous colour from midsummer through early fall. Their tall stems and long lasting flowers make them ideal for cutting.